Our Services and solutions
Branding and Creative
A brand can make a business, but a business does not make for a brand.
_
Branding is the foundation upon which your business identity is built, and its importance and value cannot be overstated.
It's the means through which you convey your unique story, values, and personality to the world. A strong brand is not just a logo; it's a promise of quality, consistency, and trust that customers and clients can rely on. It differentiates you from your competitors, making your products or services instantly recognizable and memorable. A well-crafted brand sets the tone for your customer and client relationships, encouraging loyalty and building a community of devoted supporters. In a crowded marketplace, branding is the key to making a lasting impression and driving customer choices.
33%
of consumers notice the packaging before the product.
19%
of consumers notice the packaging before the product.
Branding and Creative
Our Services & Capabilities
We understand that your brand is your most valuable asset, and we're here to help you create and maintain an identity that resonates with your audience and stands the test of time.
Brand Strategy
Creating a strong brand, starts with a strategy. Your brand strategy is the compass that guides your business toward success. It's the foundation upon which you build your identity, defining what your brand represents and how it connects with your audience.
A well-crafted brand strategy enables you to differentiate yourself from the competition, fostering recognition and loyalty. It shapes your messaging, influences consumer perception, and, ultimately, drives business growth.
Brand Identity
Brand identity is the face of your business, the visual and emotional representation that customers and clients remember and trust. It is the essence of what makes your brand unique, and it plays a fundamental role in setting you apart from competitors.
A strong brand identity creates consistency in your messaging, fosters loyalty, and drives recognition and preference among your target audience. It's the foundation for building lasting customer relationships, a sense of belonging, and a shared ethos.
Virtually Akin understands the significance of a compelling brand identity and is dedicated to helping you create one that not only resonates but also endures in the hearts and minds of your customers, cementing your position in the market.
Creative Direction
Creative direction is the guiding force behind visual and conceptual storytelling, ensuring that all aspects of your brand's communication align with a unified vision. It plays a pivotal role in conveying your brand's personality, values, and unique narrative to your audience.
A well-defined creative direction not only sets your brand apart but also creates a memorable and cohesive brand experience across all touchpoints. It's instrumental in making a lasting impression and fostering a deep emotional connection with your customers and clients.
Virtually Akin recognizes the importance of creative direction in shaping your brand's identity, and we're committed to helping you craft a compelling and consistent narrative that resonates and captivates your target audience.
Marketing Collateral
In today’s saturated market, it doesn't matter how great your product or service is if you don’t know how to market it correctly Simply put, it will be lost amongst the masses.
Marketing is an integral part of every successful brand and with consumer attention spans waning it is more important than ever to get it right. Great marketing will amplify your messaging and elevate brand awareness. Clever marketing executions supported by strategic marketing collateral is an integral step in getting your brand seen.
Marketing creative is the heartbeat of your brand's storytelling, encompassing visuals, messaging, and design that captivate and engage your audience. It's the powerful vehicle through which you communicate your brand's personality and value, leaving a memorable and impactful impression. Strong marketing creative not only sets you apart from competitors but also evokes emotions and builds brand loyalty. It enhances brand recognition and trust, encouraging customer engagement and action. Virtually Akin understands the pivotal role of marketing creative in driving your brand's success, and we're committed to delivering compelling and innovative creative solutions that connect with your audience and leave a lasting impact.
Website & Landing Page Design
In the digital age thoughtfully considered web design is paramount to the success of nearly all brands and businesses. A website gives potential consumers an instant, often first, impression of your product or service and consequently affects the way in which consumers perceive your branding, ethos, messaging and credibility. Brands with an engaging and thoughtful digital design create an opportunity for greater reach, deeper connection and increased conversion with their audience. Investing in strategic website design can generate outstanding profit and brand awareness for a business.
Our Process
Discovery and Insights
Before diving into a complete e-commerce website redesign or a new brand launch, our e-commerce strategists will thoroughly analyze your website and business in order to learn about your goals and identify revenue opportunities.
We’ll look at analytics, conduct user testing, and explore technology, SaaS products, and creative direction. The outcome will be an e-commerce growth plan that allows you to conduct a cost-benefit analysis and determine the right approach.
Project Plan and Roadmapping
We architect your brand’s online presence and strategize new opportunities to reimagine the customer journey through audience analysis, consumer behaviour-led recommendations, technology implementations and UX best practices.
In parallel, we orchestrate operational change to optimize your business’ internal processes and help your brand make the most of its e-commerce platform.
Execution and Implementation
After we conduct an commerce discovery, our UX/UI designers and full-stack developers craft on-brand and pixel-perfect e-commerce stores that are optimized for conversions.
Our development team doesn’t work in silos. Side by side with our creative and strategy teams, our developers set off to build, integrate, and launch customer-centric e-commerce solutions that hit all the right spots. We follow best practices for SEO, page speed, cross-device compatibility, and usability.
Evaluation and Optimization
With our strategic support process, Growth-X, we support, test and optimize your e-commerce store and email marketing campaigns on a monthly basis.
From AB testing and personalization to development and email marketing, we ensure you are utilizing your e-commerce storefront at its maximum capabilities. Monitoring analytics, heatmaps and performance is just a part of the process; our recommendations unlock scalable growth opportunities.
